Social trust eroded in Chinese product-tampering incident

For about a decade, Chinese consumers weren’t getting what they paid for when they purchased Wuchang, a special brand of gourmet rice that has a peculiar scent. The quality was being diluted when less expensive rice was aromatized, added to the packages of the high-quality rice, and sold at the premium price. Researchers at the University of Illinois studied how the tampering scandal affected the public’s perception of risk and their subsequent behavior.

Fuente : http://www.alphagalileo.org/ViewItem.aspx?ItemId=1...