Retail Pricing Strategies: Do Consumers Prefer Deep Discounts or Everyday Low Prices?

Sometimes finding the best bang for your buck feels like a wild goose chase. It’s hard to know which stores offer the best prices at any given time. According to a new study in the Journal of Consumer Research, when trying to maximize savings, consumers will choose retailers they believe offer the lowest prices the majority of the time.

Fuente : http://www.alphagalileo.org/ViewItem.aspx?ItemId=1...