Price highlighting helps consumers stick to longer-term product preferences

Just when that new gym membership is looking like a mistake, recent marketing research shows that reminding consumers of the price strengthens their purchase choices and leads to long-term satisfaction. The research says that even though most people value higher functionality over the long-term, they tend to prefer no-hassle convenience in the short-run.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/V...