I’ll Have What He’s Having? How Consumers Make Choices about New Products

Have you found yourself at a fancy restaurant trying to impress new friends or in a foreign country and unsure of what to order? Not wanting to appear foolish, you just go along with everyone else. According to a new study in the Journal of Consumer Research, we’re more likely to copy other people’s choices when we lack social acceptance or enough information to make an informed decision.

Fuente : http://www.alphagalileo.org/ViewItem.aspx?ItemId=1...