Fewer Smokers Believe E-Cigarettes Are a Safer Alternative to Cigarettes

E-cigarettes are gaining mainstream attention as a competitor to traditional cigarettes. Researchers from the University of Pennsylvania and the University of Illinois at Urbana-Champaign wanted to examine changes in e-cigarette awareness, how harmful people believe them to be, and if those attitudes have any connection to smoking cessation attempts. They found that while awareness of e-cigarettes has increased significantly, smokers are less inclined to consider them safer than cigarettes. Also, investigators discovered that awareness did not show evidence of promoting smoking cessation. Their findings are published in the August issue of the American Journal of Preventive Medicine.

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