Don't like the food? Try paying more

Customers paying more at a restaurant buffet perceive the food as tastier than the same food offered at a lower price, suggesting taste perception can be manipulated by price alone. Researchers in nutrition, economics and consumer behavior often assume that taste is a given -- a person naturally either likes or dislikes a food. But a new study suggests taste perception, as well as feelings of overeating and guilt, can be manipulated by price alone.http://feeds.sciencedaily.com/~r/sciencedaily/~3/q...