Avoiding Buyer’s Remorse: Is Product Satisfaction Higher When Consumers Are Flush?

It’s the last day of the month and your paycheck arrives tomorrow. You buy a new pair of shoes but have a nagging feeling your money could have been better spent. According to a new study in the Journal of Consumer Research, consumers are less satisfied with what they have purchased with their bottom dollar compared to when they have money in the bank.

Fuente : http://www.alphagalileo.org/ViewItem.aspx?ItemId=1...