ESTRATEGAR: Rafael Alberto Pérez


¿Quién es?
Rafael Alberto Pérez
Rafael Alberto Pérez
Autor de referencia en comunicación estratégica, conferenciante y consultor. Es consejero de The Blueroom Project - TBP Consulting para temas de turismo y ocio

Considerado el padre de la Nueva Teoría Estratégica (NTE) y autor laureado. Su libro “Estrategias de Comunicación” (2001) ha recibido dos premios internacionales y ha sido seleccionado la revista “Razón y Palabra” como uno de los textos más influyentes en Iberoamérica.

En la actualidad divide su actividad entre impartir Seminarios- invitado por más de 170 Universidades y empresas de 14 países- y ejercer como consultor estratégico.








Alejandro Pérez- Ferrant, Director Ejecutivo de The Blueroom Project-TBPconsulting en el EI Asia-Pacific Business Forum 2014 habló sobre el Turismo a Tailandia desde España


PROGRAMA IE Asia-Pacific Business Forum 2014
11 November 2014, 16:00 – 21:00 hrs., Aula Magna, Maria de Molina 11
“Fostering Business Opportunities in Asia-Pacific for Regional and Global Sustainable Growth”

Moderator: Ms. Christine Chang, IE IMBA Candidate

 
Time Agenda
16:00 – 16:20     Welcome Remarks by the Organizers
Mr. Santiago Iñiguez de Onzoño, Dean, IE Business School (Confirmed)
Mr. Adhi Wongkhieo, President of IE Asia-Pacific Business Club (Confirmed)
 
16:20 – 16:40
 
16:40 – 17:00
Keynote Speeches
H.E. Vikram Misri, Ambassador of India to Spain. “Changing business climate for investments in India with new Government” (Confirmed)
Mr. Prakhan Kordumrong, Minister Counselor, Office of Commercial Affairs, Royal Thai Embassy. “Trends in Trade and Investment between Thailand and European Markets” (Confirmed)
First Session
17:00 – 17:15 Mr. Erie N. Bawono, Minister Counselor for Economy, Embassy of the Republic of Indonesia. “Trade and investment in Indonesia” (Confirmed)
17:15 – 17:30 Mr. Javier Hernandez Aguirre, Vice President, the Spanish Chamber of Commerce in Beijing. “The Chinese Market for European Firms” (Confirmed)
17:30 – 17:45    Mr. Kasem Sailuenam, First Secretary, Royal Thai Embassy. “Cooperation on Technology and Innovation between Thailand and Spain” (Confirmed)
17:45 – 18:15    First Panel Discussions and Q&A
18:15 – 18:30 Break
Second Session
18:30 – 18:45    Mr. Alejandro Perez-Ferrant, Managing Director, The Blueroom Project-TBPconsulting. "Tourism to Thailand from Spain as the hub to South East Asia". (Confirmed)
18:45 – 19:00    Ms. Kyoung LEE, Associate Director, Business Transformation, Amadeus Spain. “Cultural differences in professional environment: the case of Asian in Western world” (Confirmed)
19:00 – 19:15    Representative from ICB. “Chinese Banking Business Expansion to European Markets” (TBC)
19:15 – 19:30 
 
Ms. Shuo Xing, Associate Director, Career Management Center, IE Business School. “IE Career Services in Asia-Pacific” (Confirmed)
19:30 – 20:00     Second Panel Discussion and Q&A
20:00 – 20:10    Closing Remarks
20:10 – 21:00   Networking Cocktail

 

Rafael Alberto Pérez

Viernes, 21 de Noviembre 2014