Have you ever wondered what it would be like to see the ocean from a private balcony at a luxury resort? Self-imagery is a powerful marketing tactic and many ads use pictures that help you see yourself¬¬ using a product or service. According to a new study in the Journal of Consumer Research, showing photos from multiple perspectives can have a negative effect on how a person processes the information in an ad.
Fuente : http://www.alphagalileo.org/ViewItem.aspx?ItemId=1...
Fuente : http://www.alphagalileo.org/ViewItem.aspx?ItemId=1...