Marketing technique: Activating gender stereotypes just to knock 'em down

A new study looks at the issue of product perception of consumers through the lens of gender stereotypes. The researchers conclude that while traditional gender stereotypes can still have a significant influence on consumer behavior in the 21st century, there are ways that firms can activate these stereotypes solely to transcend them.

Fuente : http://feeds.sciencedaily.com/~r/sciencedaily/~3/R...

Marketing technique: Activating gender stereotypes just to knock 'em down

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